Web Design

You may not realize it, but graphic design is critical to the success of your business.

You only have a few seconds to get the attention of a potential customer before they click away from your website – and possibly end up on your competitor’s website. Our custom website designs grab prospects by the eyeballs to quickly engage them, captivating them to contact you.

Beyond graphic design, exceptional copywriting is an equally important part of website design. Copywriting is more than just words strung together to show people what your business is about. With decades of direct response copywriting experience, we know how to keep readers glued to each page of your site and persuade them to click on the desired call to action.

You’re an expert in your business, and we’re experts ours. We become partners with you on each project by making you a part of our team. Before we even start your project, we want your thoughts and feedback for our designers and content writers on any design features or needed functionality you want. We’ll take the time to understand your business, your customers and your vision. The end result is a custom website that will thrill both you and your customers.

Whether your business needs a brand new website, or if you only need a fresh coat of paint on an existing website, we can help!

Digital Marketing

OK, your new site is up and running. What’s next?

You’ve probably heard of acronyms like SEO, SEM, PPC and SMM, but what do they mean? In a nutshell, they all involve driving traffic to your website. A cohesive and creative digital marketing strategy is essential to the online success of any organization.

SEO, or Search Engine Optimization, drives traffic to your website by optimizing the content of your website so it shows up on major search engines like Google and Bing.

SEM, or Search Engine Marketing, is the act of using paid strategies to increase search visibility. Brands pay for ads to appear as search results on search engine results pages. SEM is also referred to as PPC, or Pay-Per-Click.

SMM, or Social Media Marketing, involves using a business’s social media accounts, like Facebook, Twitter, LinkedIn, or Instagram, to improve ranking on search engines and market products or services.

Too many novice marketers, or marketers who aren’t specialists in maximizing value through search, have adopted these industry definitions and crossed them, combined them, confused them, and used them in a ways that diluted their strength.

Even the most beautiful website design in the world won’t realize its full potential if customers cannot find the site when they search. Websites by Tower can maximize the performance of your new website with a carefully crafted digital marketing strategy.

Managed Web Hosting

You’ve probably seen advertisements for web hosting as low as $4 per month. Well, you get what you pay for!

Those low-priced hosting services provide “unmanaged” hosting. You rent space on servers owned by the hosting company, but it’s largely a do-it-yourself experience. You are responsible for software upgrades, patching, security, and monitoring.

Websites by Tower offers “managed” hosting for our WordPress designed websites. Like many hosting services, we automatically update the WordPress OS, but we take it a step further by also updating WordPress plugins.

Updating plugins can be tricky. Failing to update one compromised plugin can take a whole site down. So can adding a plugin that isn’t optimized to work with your site. When Websites by Tower updates plugins, we make a copy of your site and test the plugin updates to ensure they won’t crash your site. We also perform daily backups and make sure the page is optimized to improve loading speed.

One of the most important reasons to use managed hosting is security. By signing up for managed hosting, your site will be set up securely, monitored for suspicious activity, and updated regularly.